Why You Should Start Content Repurposing In 2026
Happy New Year!
From what I’m seeing on social media right now, most online business owners fall into one of two camps:
- Those still OOO from the holidays who can’t be bothered to think about content or touch their laptop with a 10 foot pole
- Those going balls-to-the-wall prepping and planning and batching ahead of the new year, so they can hit the ground running content-wise in 2026
Both of which are totally valid.
Orrr maybe you’re in the third camp that I’m in – you’re thinking about content and what you might want to create in the new year… but your brain still hasn’t fully rebooted from the holidays and you have 0 capacity to actually hard plan or schedule or batch anything in advance.
Regardless of which of these camps you fall in, this newsletter is for you.
Because we’re going to be chatting about one of my favorite topics EVER – content repurposing – and how it can genuinely help you stay sane and grow your business and reach in the new year.
Why You Should Repurpose Your Content In The New Year
People always talk about content repurposing as a way to make your content creation more sustainable.
And, like, yes – repurposing should save you time and energy in the long run.
But honestly, that narrative is old and tired and I’m kind of sick of hearing it.
Because content repurposing is so much deeper than that.
1️⃣ It helps you figure out + build on recurring themes.
Your content pillars aren’t something you have to “figure out” upfront – they’re something you develop over time as you create content, develop your voice, and identify the topics you enjoy/care about the most.
Combing through your past content to see what you can repurpose lets you find these connective threads and overarching themes that tie your philosophy as a creative business owner together.
You can also take a piece of past content and repurpose the original idea by building on it with more information/substance, better arguments, and new experiences to back you up.
2️⃣ It makes platform jumping 1000x easier.
If you’re someone that wants to be on allll the platforms but lack the time or executive function to do so, content repurposing can help you expand your reach without sacrificing your sanity.
One of my big goals for 2026 is to platform jump to YouTube. And the ONLY reason I’m not out here stressing and 1000% overwhelmed about it is because I’m going to use my existing content to bridge that jump.
Because I already send a weekly newsletter and blog on my website AND write on Substack, I’m not sitting here staring at a blank page or trying to brainstorm ideas out of thin air.
I can just go through my bank of existing content, figure out what would translate well to video, and figure out new angles to explore to make the content feel fresh even though it technically isn’t.
3️⃣ It amplifies and reinforces your creative message.
Content repurposing is a tool for amplifying your core creative message, or thesis, and ensuring it’s drilled into more people’s heads.
Your audience needs to hear you say the same things over and over. No matter how annoying you think you’re being (I promise, no one actually cares how much you repeat yourself).
Because that’s how they’ll come to associate you with certain takes or a specific methodology or new term you came up with.
Repurposing isn’t about spreading yourself thin across platforms – it’s about making your core message impossible to miss. It’s about getting louder about your best ideas and finding new ways to say the SAME THINGS over and over so you become known for what you talk about.
So as you think about your content in 2026, ask yourself: what ideas have you already created that are worth resurfacing?
I said it in last week’s newsletter, and I’ll say it here again – thank you so SO much for being here this year. We’re all getting tired of over-consumption when it comes to content, so I don’t take it lightly that you’ve invited me into your inbox.
Happy New Year! See ya in 2026 🙂