How I Turned a Thread Into a Blog Post

May 6, 2026

Last week a Thread I posted popped off – and somehow, it was one actually relevant to my offers?!?!?

If you’re also on Threads, you know that almost NEVER happens. Usually it’s the most off-the-wall stuff that gains traction.

This is the post I’m talking about:

You can never be 100% sure why certain social media posts get high engagement (and I am definitely side-eyeing the number of “sends” on that post – like wuttt are you guys talking about 👀), but to me it DOES indicate that the topic resonated enough that it should be its own blog post.

Sooo that’s what we’re doing. (Well, I’ve actually ALREADY done it, but because this is email and I couldn’t actually take you with me live, we’ll walk through it together and pretend it’s happening in real time, ok?!)

You ready?

First, I’m gonna take us back to elementary school for a minute and state the main idea. For this post in particular, it’s pretty obvious (blogs aren’t just for SEO, here are 5 types of blogs to write). However, sometimes the overarching idea of a shortform piece can feel a bit muddy or unclear which is why I like to start here.

Next, I’m gonna open up Google Docs and use the handy dandy tabs feature to create 2 separate pages: “Original” and “Blog.”

Not all repurposed content is gonna have an obvious SEO keyword to target, but it’s always good to check. So now I’m reverse engineering to figure out what someone might type into Google to come across this post.

I’m looking for a keyword that has a search volume higher than zero and relatively low difficulty, but I’m not gonna be too picky about it (because we’re repurposing a topic that’s already created and we don’t wanna reinvent the wheel, there’s only so much we can do).

I ended up going with “types of blog posts” as the keyword I’m targeting for this post, which according to Ubersuggest has:

A monthly search volume of 320
A “medium” SEO difficulty score (meaning how competitive it is to rank) of 57 – high for my liking, BUT as my website authority grows I’ll have more chance of ranking for higher difficulty keywords, so ya know what? I’m cool with it

Now that I’ve got a keyword, I’m copying and pasting the entire original Threads post into the – you guessed it – “Original” tab of our Google Doc. I’m gonna leave it here so I can reference it as I build out our blog outline:

Since this piece of content was originally broken up into multiple Threads, you can see we’ve already got a pretty good basic outline. But I still want to add a bit more to it to make sure I write a post that’s valuable to readers.

So, literally, I’m just gonna put myself in the reader’s shoes and think about what else I would want to know if I were reading this post. Chances are, I’d want:

Actual EXAMPLES of each type – the general concepts are good, but I’d need to see how I could apply it to my own business to get my wheels turning.
Something that explains why these different blog types matter.

Then, I’m going to take all of the “meat” from the original Thread and paste it where it makes sense in our blog outline. And just like that, we’re already at almost 400 words for the blog post – and we haven’t technically even started writing yet! 🤯

Now it’s basically down to just adding more content where things are sparse, rewording things where necessary, and making sure we’ve completely filled in our blog outline.

And our very last step: adding in a relevant CTA. For this post, I’m promoting my Soft Launch Summer challenge starting in June. Usually, I wouldn’t recommend using such a time-sensitive CTA at the end of a blog post, simply because it’s not going to be relevant a month from now.

Ideally, you want a CTA that’s going to stay relevant without needing you to constantly go in and update it.

Now, we just gotta hit publish! And here we are:

5 Different Types of Blog Posts to Write as a Business Owner

She really came a long way, didn’t she?!?!

This process is what I do anytime I’m repurposing shortform content into longform. It still takes time to write a blog this way, but it’s MUCH less mentally intensive than writing a new idea from scratch.

Now it’s your turn! Go look through your past posts, find one that performed well, and see if there’s a blog hiding in it 👀

I’d love to see what you do with it, and if you have any questions, my inbox is always open!